Let’s Talk Local: Merle Norman – Where beauty means community in the heart of Homerville
In every small town, there are businesses that become more than just places to shop—they become part of the community’s story. In downtown Homerville, one of those businesses is Merle Norman Homerville, located at 17 East Plant Avenue.
Since opening its doors in 2016, the business has provided beauty products, self-care services, and personalized customer experiences to residents throughout the area. In 2026, the business entered an exciting new chapter when longtime employee Marcy Guess became the owner.
For Guess, the transition was a natural one. Having spent years serving customers and building relationships within the business, she stepped into ownership with a clear vision: creating a welcoming space where everyone feels beautiful, confident, and cared for.
“I wanted to provide affordable items and help everyone feel beautiful in their own skin,” Guess said.
Today, Merle Norman Homerville offers much more than cosmetics. Customers can enjoy facials, spray tans, makeovers, beauty consultations, and a carefully selected variety of retail and fashion items. The goal is to provide a complete beauty and self-care experience under one roof.
Whether someone is stopping by for a favorite lipstick, a relaxing facial, or simply a little encouragement, Guess hopes each customer leaves feeling better than when they arrived.
One of the most rewarding parts of becoming a business owner has been the support she has received from the community.
“The support the community has shown me has been my proudest moment since opening,” she shared.
Among the store’s most popular products is the Lip Pencil Plus, a dual-ended lipstick and liner combination that has quickly become a customer favorite thanks to its convenience and versatility.
Yet for Guess, the business has always been about more than products. She has worked to continue building an environment where customers feel comfortable, valued, and welcomed.
Being located in downtown Homerville has played an important role in that mission.
“Downtown Homerville is in the heart of the community, offering excellent visibility and accessibility,” Guess explained.
The location allows her to connect with customers, collaborate with fellow business owners, and participate in events that bring the community together throughout the year.
“Being part of downtown Homerville allows me to invest in the community that has supported local businesses for generations,” she said.
Community involvement remains a cornerstone of the business. Merle Norman Homerville regularly participates in local events, supports fundraisers, and sponsors organizations throughout the area. Guess believes supporting the community is one of the greatest responsibilities—and privileges—of being a small business owner.
As downtown Homerville continues to grow and evolve, businesses like Merle Norman Homerville help create the vibrant atmosphere that encourages residents to shop local and support one another.
For those considering opening a business of their own, Guess offers simple but valuable advice:
“Be active in the community, build strong customer relationships, and support other local businesses.”
Looking ahead, she hopes to continue expanding products and services while strengthening the connections she has built with customers and the community.
“Our next step is continued growth, expanding our products and services, and strengthening our connections,” Guess said.
Perhaps what customers may not realize is just how much heart goes into every service, product recommendation, and interaction.
“Customers may not know how much we truly love helping people feel confident and cared for—it’s the heart of everything we do,” she said.
For Guess, downtown Homerville represents more than a business district. It represents history, relationships, and a spirit of local pride that continues to make small-town living special.
“Downtown is special because of its charm, strong community support, and locally owned businesses,” she said.
Merle Norman Homerville is located at 17 East Plant Avenue in downtown Homerville. To learn more, visit the business on Facebook or call (912) 470-9985.
Let’s Talk Local is a series highlighting the businesses, organizations, and people who help make downtown Homerville a thriving place to live, work, and shop.
Subscribe to your community newspaper (print, online or both) by clicking here:
